AYA MUSE Lookbook
Complete lookbook design for a sustainable fashion brand, creating both digital and print versions with clean layouts
1. Brand Research
Studied the brand's approach to sustainable fashion and their focus on simple, minimal pieces. Understood their aesthetic direction and how they wanted to position themselves in the market.
Stage 2. Design Strategy
Planned a lookbook approach that would keep the focus on the clothing rather than flashy design elements. Decided on clean layouts with plenty of white space to match their minimal brand style.
Stage 3. Layout & Photo Work
Used Photoshop's Generative Fill to extend product photos where needed and created layouts in Figma and InDesign. Kept typography minimal and used white space strategically to let the garments stand out.
Stage 4. Production
Designed the digital lookbook first, then converted it into a print-ready format for physical book production. Made sure the layout worked well for both the digital format and printed book.
Stage 5. Delivery
Provided the digital lookbook files along with the physical printed book, giving them assets for both online marketing and industry events.
Outcomes
Created clean lookbooks that matched the brand's minimal aesthetic and showcased their clothing effectively. The final designs worked well for both their digital marketing and industry showcases.
Stage 4. Production
Designed the digital lookbook first, then converted it into a print-ready format for physical book production. Made sure the layout worked well for both the digital format and printed book.
Stage 5. Delivery
Provided the digital lookbook files along with the physical printed book, giving them assets for both online marketing and industry events.
Outcomes
Created clean lookbooks that matched the brand's minimal aesthetic and showcased their clothing effectively. The final designs worked well for both their digital marketing and industry showcases.
