Flatirons Subaru
In-house marketing and creative work for a performance-driven Subaru dealership in Boulder, Colorado
Stage 1. Marketing & Advertising Management
Manage $60K annual Meta advertising budget, creating Facebook ad campaigns from initial creative assets through detailed audience targeting to drive dealership traffic and sales.
Stage 2. Website Management & Optimization
Handle website customization within Subaru's third-party template system, maintaining consistent branding, promotional content updates, landing pages, and basic SEO optimization.
Stage 3. Content Creation & Photography
Create monthly promotional materials, vehicle specials graphics, and seasonal campaigns. Photograph professional employee headshots using Canon R10 with
24-70mm lens, edited in Lightroom.
Outcomes
Successfully established comprehensive marketing and creative system for Flatirons Subaru, managing advertising campaigns, website presence, and promotional materials that drive business results. The Pikes Peak Hill Climb documentary showcased the dealership's unique motorsport identity while professional employee headshots and consistent brand management strengthened their market positioning in the competitive Boulder automotive market.
