Haunted Run Club
Conceptual streetwear brand identity and product design merging athletic functionality with dark aesthetic for night runners
Stage 1. Concept Development
Developed a streetwear brand concept targeting night runners, combining athletic functionality with a dark, horror-inspired aesthetic.
Stage 2. Brand Identity
Created the logo and visual identity system with a dark, minimal style that works for both athletic performance and streetwear credibility.
Stage 3. Product Design
Designed apparel including shirts and long sleeves with strategically placed reflective materials that serve both safety and style purposes for night training.
Stage 4. Packaging & Messaging
Developed product packaging, branded tags, and taglines like "Keep running. They're right behind you." that capture the brand's edgy personality.
Stage 5. Brand Presentation
Created comprehensive mockups across web, print, and product applications to demonstrate the complete brand experience.
Outcomes
Created a unique brand concept that bridges athletic functionality and streetwear aesthetics, establishing a distinctive positioning for runners who want both performance and style during nighttime training.
Stage 4. Packaging & Messaging
Developed product packaging, branded tags, and taglines like "Keep running. They're right behind you." that capture the brand's edgy personality.
Stage 5. Brand Presentation
Created comprehensive mockups across web, print, and product applications to demonstrate the complete brand experience.
Outcomes
Created a unique brand concept that bridges athletic functionality and streetwear aesthetics, establishing a distinctive positioning for runners who want both performance and style during nighttime training.
