AYA MUSE Lookbook

Digital and print lookbook design for a sustainable fashion brand focused on timeless elegance and minimal luxury

Role

Graphic Designer

Industry

Fashion

Duration

3 weeks

Stage 1. Brand Understanding

Analyzed AYA MUSE's brand positioning as a sustainable luxury fashion label drawing from Japanese and Greek influences, focused on creating timeless pieces that transcend seasons with simple, minimal designs

Stage 2. Creative Strategy

Developed a lookbook approach that would reflect the brand's commitment to quiet luxury and sustainable practices, prioritizing extreme minimalism and clean aesthetics to let the garments be the focal point.

Stage 3. Image Enhancement & Layout

Utilized Photoshop's Generative Fill AI feature to extend and enhance product photography, creating cohesive visual narratives that maintained the brand's sophisticated aesthetic. Designed layouts in Figma and InDesign with strategic use of white space and minimal typography.

Stage 1. Brand Understanding

Stage 2. Creative Strategy

Stage 3. Image Enhancement & Layout

Stage 4. Multi-Format Production

Created both digital lookbooks optimized for online sharing and high-quality print versions for wholesale presentations, ensuring the minimal design translated perfectly across both mediums while maintaining visual impact.

Stage 5. Final Delivery

Delivered comprehensive lookbook packages including print-ready InDesign files and optimized digital versions, providing versatile marketing assets that align with the brand's timeless, sustainable positioning.

Outcomes

Produced sophisticated lookbooks that embody AYA MUSE's minimal luxury aesthetic, effectively showcasing their sustainable fashion pieces while maintaining the brand's commitment to timeless elegance and understated sophistication.

Outcomes

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