Flatirons Subaru

In-house marketing and creative work for a performance-driven Subaru dealership in Boulder, Colorado

Role

Marketing

Industry

Automotive

Duration

3 years

Stage 1. Marketing & Advertising Management

Took on the role of in-house creative for Flatirons Subaru, primarily creating and managing online advertisements across Facebook and other platforms to drive dealership traffic and sales.

Stage 2. Website Customization & Management

Customized and managed the dealership's website design working within Subaru's approved third-party template system, ensuring consistent branding and updated promotional content.

Stage 3. Monthly Promotional Assets

Created monthly promotional banners, vehicle specials graphics, and seasonal marketing materials to support dealership sales initiatives and maintain fresh visual content.

Stage 1. Marketing & Advertising Management

Took on the role of in-house creative for Flatirons Subaru, primarily creating and managing online advertisements across Facebook and other platforms to drive dealership traffic and sales.

Stage 2. Website Customization & Management

Customized and managed the dealership's website design working within Subaru's approved third-party template system, ensuring consistent branding and updated promotional content.

Stage 3. Monthly Promotional Assets

Created monthly promotional banners, vehicle specials graphics, and seasonal marketing materials to support dealership sales initiatives and maintain fresh visual content.

Stage 4. Video Production

Produced, shot, and edited videos as needed, including a behind-the-scenes documentary following owner Scott Crouch's 16th Pikes Peak Hill Climb that showcases the dealership's motorsport heritage.

Stage 5. Ongoing Creative Support

Maintained consistent visual presence across all dealership touchpoints while balancing corporate Subaru requirements with local Boulder market needs.

Outcomes

Successfully established a comprehensive marketing and creative system for Flatirons Subaru, managing advertising campaigns, website presence, and promotional materials that drive business results while celebrating the dealership's unique motorsport identity.

Outcomes

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