Finergy Solutions

Complete brand identity and digital platform design for a specialized financial advisory firm serving AI and SaaS startups

Role

Brand & Web Designer

Industry

Financial Services

Duration

3 weeks

Stage 1. Brand Foundation

Started by understanding Finergy's focus on financial advisory for AI and SaaS startups and what they needed to communicate credibility in a competitive market.

Stage 2. Visual Identity

Created their logo, established colors and typography, and developed a clean brand system that feels professional without being dry.

Stage 3. Collateral Design

Designed business cards and marketing materials that reflect their premium positioning and attention to detail.

Stage 1. Brand Foundation

Started by understanding Finergy's focus on financial advisory for AI and SaaS startups and what they needed to communicate credibility in a competitive market.

Stage 2. Visual Identity

Created their logo, established colors and typography, and developed a clean brand system that feels professional without being dry.

Stage 3. Collateral Design

Designed business cards and marketing materials that reflect their premium positioning and attention to detail.

Stage 4. Website Development

Built their website in Framer, structuring it to clearly explain their three-phase service framework and make it easy for potential clients to understand what they offer.

Stage 5. Delivery

Completed the full brand package and website launch within 3 weeks, providing all assets and guidelines for consistent brand application.

Outcomes

Delivered a cohesive brand and digital presence that establishes Finergy as a credible specialist in the financial services space, with clear messaging that differentiates them from generic advisory firms.

Outcomes

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